Scaling
Brands.
Driving Revenue.
I partner with growth-stage companies to build the revenue engines they need to scale. My approach combines data-driven strategy with hands-on execution — no fluff, just results. With 12+ years of experience across B2B, SaaS, and DTC, I'm passionate about turning complex marketing challenges into measurable growth.
Professional Experience
Over a decade of driving measurable growth across eCommerce, B2B SaaS, and DTC — from individual contributor to executive and founder.
Little Rev Engine
Co-Founder & Head of Digital
Partnership ended: Dec 2025
Jan 2023 – Present
- Founded and scaled agency operations, managing client budgets from $250K to $5M annually
- Designed AI-driven multi-channel growth campaigns across Google Ads, LinkedIn, Meta, Programmatic, SEO, content, and email — producing double-digit ROI
- Implemented workflows in HubSpot, Salesforce, and GA4 to improve attribution and personalization
- Directed brand, creative, and performance strategies for clients in healthcare safety, cybersecurity, financial advisory, and consumer retail
- Delivered 35% higher lead-to-close rates, 20% lower CAC, and 800%+ ROAS in eCommerce
SuperATV
Growth Marketing Director
Aug 2022 – Dec 2023
- Oversaw $10M+ annual advertising spend across six eCommerce brands, averaging 800% ROI
- Increased repeat purchases 30%, boosting CLTV with improved retention strategies
- Led a cross-functional team, leveraging AI insights for CRO testing and lifecycle campaigns
BluePallet.io
Marketing Director
Jul 2021 – Jul 2022
- Relaunched company website, achieving 200% increase in traffic and 66% more platform engagement QoQ
- Managed $200K paid media budget generating 475% more leads and 200% higher sales
- Boosted social following 342% and secured partnerships with industry leaders
Nordic Naturals Inc.
Digital Marketing Manager
2019 – 2021
- Increased eCommerce revenue 237% in 18 months through paid media strategies
- Scaled customer acquisition 216% via email, social, and referral programs
- Achieved 430% growth in website revenue through paid media
- Launched customer loyalty program to increase retention
North Coast Medical
Marketing Analyst
2014 – 2018
- Improved social engagement 10% across multiple channels
- Drove B2B and B2C reach with paid media and content strategy
Advisory Roles
The Row Agency
Strategic Advisor
2022 – Present
Women In Chemicals
Board Advisor
2021 – 2022
Consulting Services
I partner with growth-stage companies to build the revenue engines they need to scale. My approach combines data-driven strategy with hands-on execution — no fluff, just results.
Full-Funnel Growth Strategy
End-to-end demand generation and GTM strategy that aligns your brand, content, and paid channels to drive qualified pipeline and revenue.
Performance Marketing
Data-driven paid media management across Google Ads, LinkedIn, Meta, Programmatic, TikTok, and Pinterest — consistently delivering high ROAS.
Marketing Automation & RevOps
HubSpot, Salesforce, Pardot, and Klaviyo implementations that improve attribution, personalization, and lead-to-close velocity.
AI-Driven Campaigns
Generative AI content, predictive analytics, and workflow automation that scale your marketing output without scaling headcount.
eCommerce Growth
Shopify and Magento growth strategies combining CRO, lifecycle email, loyalty programs, and paid media to maximize CLTV and reduce CAC.
Brand & Creative Strategy
Positioning, messaging, and creative direction that builds a distinctive brand presence and resonates with your target audience.
"I help growth-stage companies build the revenue engines they need to scale — with strategy, execution, and measurable results."
Trusted by Leaders
"Put simply, hiring Lauren is one of the best things you can do for your organization. I've never met anyone that comes close to her technical marketing chops. She has the ability to analyze complex data sets and distill them into a strategy that drives real enterprise value. She's incredible at seeing the signal from the noise. Beyond her attributes as a Director of Marketing, she's an incredible teammate. She personifies what we at BluePallet call the 'Foxhole Test'. She's brilliant, professional, trustworthy, and the ultimate teammate."
Austin A. Britts
Senior Partner
Ambyth Chemical
"I like to refer to Lauren as a 'green dot employee.' It doesn't matter when you get online to start your day, Lauren's dot is always green. She is as tireless and relentless as she is sharp and skilled. She has an innate ability to view projects and processes from multiple lenses that all route back to 'what's best for the company/customer.' Lauren is a team first Marketing Director who consistently overperforms professionally, but as a teammate is where she exceeds most."
Rico DePaolis
Director of Business Development
BluePallet
"Lauren embraces her customer and target audience and pursues them relentlessly. She is more than just marketing — she is pure growth. She will single-handedly implement the technology necessary to scale sales and populate the technology with your target audience and customer base. Our growth and performance would not have been possible without her expertise. Lauren will positively impact your bottom line."
Robert Row
E-Commerce Technology Leader
Nordic Naturals
Core Competencies
A full-stack marketing toolkit built over 12+ years — from strategy and brand to execution and analytics.
AI & Automation
Growth Marketing
Digital Advertising
RevOps & CRM
Analytics
eCommerce
Stanford University
SaaS Strategic Marketing, Continuing Education
2023
California Baptist University
B.A. Marketing Communications
2014
Google Analytics Certified
Google Ads Certified
HubSpot Marketing Certified
HubSpot
Ready to Grow?
Whether you're looking for a strategic marketing partner, a fractional CMO, or a full-service growth agency — I'd love to hear about your goals and explore how we can work together.
"Consistent double-digit ROI and long-term customer value — that's the standard I hold myself to."
Connect on LinkedIn
The best way to reach me is through LinkedIn. Send me a message and let's explore how we can work together.
Visit My LinkedIn Profile